Visual Style Design

Visual Style Design

We were developing our new visual style to ultimately improve and enhance the brand. We achieved this by improving the depth & sophistication of the artwork. I put a lot of effort to showcase the mathematical side of betting by adding a layer of intelligence behind the sophisticated artwork to make a connection with smart betting. We went ahead with my concept, where I'd fulfilled all the requirements. The design I created was really flexible, we later optimised the style and applied it to all sports, events and promotions.